Kelly Osbourne's TV prove, Project Catwalk, has been dropped by its network, Sky One.
The show -- the British equivalent of America's Project Runway (which is presented by supermodel Heidi Klum) -- sees aspiring fashion designers compete for success.
Kelly, 23, replaced actress and model Liz Hurley on the broadcast, which was first broadcast in the UK iI years ago.
The most recent, third series was watched by around 110,000 viewers, compared to about 300,000 for the previous installment.
A Sky One spokesman confirmed the record would non return and that the broadcaster was looking for "female-friendly" replacements.
He said, "Project Catwalk was a majuscule addition to Sky One's schedule. Kelly Osbourne, Ben de Lisi and the team have provided a fantastic platform for echt talent, introducing the emerging stars of fashion to the UK.
"We felt the series had come to a natural end and we're now looking for some fresh female-skewed formats for the 8pm slot to accompaniment our success in the 9pm and 10pm hours."
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